Quantcast
Channel: buyer insights – OpenView Labs
Browsing all 8 articles
Browse latest View live

Image may be NSFW.
Clik here to view.

The Difference Between Segmentation and Buyer Research

As a proud member of the Research & Analytics team here at OpenView Labs, I spend much of my time doing market research for portfolio companies. Two of our most common projects are Segmentation...

View Article



Image may be NSFW.
Clik here to view.

Buyer Persona Framework: What Is Its Purpose in a B2B Environment?

This blog post is the first of a three-part series on utilizing buyer persona frameworks in a B2B environment. This week’s post explains what a buyer persona framework is and its purpose in a B2B...

View Article

Why Is Describing Buyer Personas So Difficult?

The qualitative nature of buyer insights research makes it hard to communicate the essence of buyer personas and makes them more liable to misinterpretation. via OpenView Labs ↬ Why Is Describing Buyer...

View Article

How to Develop Quick and Easy Buyer Personas Without the Fuss

Using an interactive workshop can be a fun and practical way to develop quick and easy buyer personas for your organization. Follow this guide to set one up for your team. via OpenView Labs ↬ How to...

View Article

4 Tips for Facilitating a Successful Buyer Insights Workshop

Here are four practical tips for conducting a successful Buyer Insights Workshop, including facilitation, inputs, outputs, and common pitfalls to avoid. via OpenView Labs ↬ 4 Tips for Facilitating a...

View Article


Image may be NSFW.
Clik here to view.

Why Is Describing Buyer Personas So Difficult?

Conducting buyer research is hard, but communicating the resulting insights can be even more challenging. Doing market research is always a lot of hard work, but when we execute buyer research...

View Article

How to Develop Quick and Easy Buyer Personas Without the Fuss

Using an interactive workshop can be a fun and practical way to develop buyer personas for your organization. Follow this guide to set one up for your team. Many of our portfolio companies have done...

View Article

4 Tips for Facilitating a Successful Buyer Insights Workshop

In my last post I introduced the idea of hosting a Buyer Insights Workshop within your company. You can read more about the details behind the concept by following the link, but essentially, the...

View Article

Browsing all 8 articles
Browse latest View live




Latest Images