The Difference Between Segmentation and Buyer Research
As a proud member of the Research & Analytics team here at OpenView Labs, I spend much of my time doing market research for portfolio companies. Two of our most common projects are Segmentation...
View ArticleBuyer Persona Framework: What Is Its Purpose in a B2B Environment?
This blog post is the first of a three-part series on utilizing buyer persona frameworks in a B2B environment. This week’s post explains what a buyer persona framework is and its purpose in a B2B...
View ArticleWhy Is Describing Buyer Personas So Difficult?
The qualitative nature of buyer insights research makes it hard to communicate the essence of buyer personas and makes them more liable to misinterpretation. via OpenView Labs ↬ Why Is Describing Buyer...
View ArticleHow to Develop Quick and Easy Buyer Personas Without the Fuss
Using an interactive workshop can be a fun and practical way to develop quick and easy buyer personas for your organization. Follow this guide to set one up for your team. via OpenView Labs ↬ How to...
View Article4 Tips for Facilitating a Successful Buyer Insights Workshop
Here are four practical tips for conducting a successful Buyer Insights Workshop, including facilitation, inputs, outputs, and common pitfalls to avoid. via OpenView Labs ↬ 4 Tips for Facilitating a...
View ArticleWhy Is Describing Buyer Personas So Difficult?
Conducting buyer research is hard, but communicating the resulting insights can be even more challenging. Doing market research is always a lot of hard work, but when we execute buyer research...
View ArticleHow to Develop Quick and Easy Buyer Personas Without the Fuss
Using an interactive workshop can be a fun and practical way to develop buyer personas for your organization. Follow this guide to set one up for your team. Many of our portfolio companies have done...
View Article4 Tips for Facilitating a Successful Buyer Insights Workshop
In my last post I introduced the idea of hosting a Buyer Insights Workshop within your company. You can read more about the details behind the concept by following the link, but essentially, the...
View Article
More Pages to Explore .....